LS: (E,x) Context: Born in Cameroon, father died when she was 10. Grew up in poverty (one pair of shoes for 9 months). Variable (x): Arrived in the US with a degree in Banking & Finance but no validity; started with "shame" doing hair.

UB: E(t|x) + ε
Behavior: Working 7 days a week, sleeping 2 hours a night.
Loss (ε): Got scammed out of her entire savings ($200,000) by a company selling a false dream.

SGD: dE_x/dt
Optimization: The $200k loss triggered a "revenge" drive to recover funds, forcing the pivot to a 24/7 business model.
Rate: Rapid expansion from 3 stylists to 100+ stylists in 2 years due to viral demand ("TikTok special").

UI/UX: dE_x̄/dt ± z√(d²E_x/dt²)
Interface: A "Viral Braiding Empire" operating 24 hours a day, 7 days a week.
Volatility/Control: 57 surveillance cameras, on-site police security 24/7 to manage the high traffic and safety risks.
Service Design: VIP sections ($150 extra), Pediatric section ("Nadine Pediatrics"), and internal kitchen.

EC: ∫ E_x dt + ε_x t + C_x
Accumulation: Employing ~300 people, feeding staff 3 meals a day.
Integration: Creating an "Empire that buys other empires."